MAP Policy | TC Bros

TC BROS. CHOPPERS, LLC

MINIMUM ADVERTISED PRICE POLICY (“MAP Policy”)

(U.S.A. AND CANADA ONLY)

Effective Date: January 10, 2025
Applies To: All U.S. and Canadian Distributors and Retailers

Purpose

To protect the reputation of TC Bros. Choppers, LLC ("TC Bros") as a provider of high-quality motorcycle parts and accessories, this Minimum Advertised Price (MAP) Policy ensures fair competition among Resellers and maintains brand value.

Policy Overview

  1. MAP Pricing: TC Bros will issue a Minimum Advertised Price (MAP) List periodically. Products listed must not be advertised below the prices stated on the MAP List. The MAP List will indicate the effective date and will be distributed via email or other agreed methods.

  2. Scope: This policy applies to all advertisements, including but not limited to:

    • Print (e.g., newspapers, catalogs, flyers)

    • Digital (e.g., websites, emails, paid search, social media)

    • Broadcast (e.g., TV, radio)

    • Any public price display in any medium

  3. Exclusions: This policy does not apply to in-store signage or private quotes provided directly to customers upon inquiry (e.g., in person, phone, or email).

  4. Transactional Pricing: This policy governs advertised prices only. Resellers may sell TC Bros products at any price.

  5. Prohibited Advertising Practices:

    • Statements such as “Call for price,” “Email for price,” or similar language implying pricing below MAP.

    • Promotions that effectively reduce the advertised price below MAP (e.g., bundling, discounts).

  6. Permitted Advertising Practices:

    • Free shipping, tax discounts, or financing offers.

    • Storewide promotions that explicitly exclude TC Bros products.

  7. Third-Party Websites: Advertising TC Bros products on third-party platforms (e.g., eBay, Amazon) is prohibited without written authorization from TC Bros.

Policy Administration

  1. Enforcement: TC Bros reserves the right to monitor all advertisements and take unilateral action for non-compliance. Sanctions may include:

    • First Violation: Written notice with 3 business days to correct violations.

    • Second Violation: Account suspension and loss of "Authorized Dealer" status.

  2. Modifications and Promotions: TC Bros may modify or suspend this policy for promotions and will notify all Resellers in advance.

  3. No Negotiation: This policy is not subject to negotiation. Questions must be directed in writing to TC Bros at sales@tcbros.com.

Acknowledgment

By purchasing TC Bros products, Resellers agree to abide by this MAP Policy.